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Otherwise, they get rose-colored glasses about success in the home market and assume it will translate quickly. You discussed expecting 5070% volumes. That's sobering. I have actually even seen cases where it's simply 2530% at launch. It highlights how vital capital structure is. Yes. Many little growth concepts like ours rely on equity, not financial obligation.
You require equity sponsors who think in the vision and the group. That's pricey, but it produces critical mass, builds awareness, and justifies above-store management.
And we were lucky that Dallasour second marketwas also where our team lived. Having the entire group in-market to support stores, hire, and make sure culture was substantial.
People often underestimate how important team is to scaling. How have you approached structure and scaling your group? This is something I'm actually happy with. Our team took all the important things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand developed the opposite culture here. We emphasize growth state of mind and profession pathing.
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