Key Market Shifts for 2026 Expansion

Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You discussed expecting 5070% volumes. I have actually even seen cases where it's just 2530% at launch.

Freddy's Frozen Custard & Steakburgers

You need equity sponsors who believe in the vision and the team. That's expensive, however it develops crucial mass, develops awareness, and validates above-store management.

Freddy's Frozen Custard & Steakburgers

At Chop Shop, we intentionally built strong bases in Phoenix and Dallas. That offered us the success to withstand slow starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our team lived. Having the entire group in-market to support stores, hire, and guarantee culture was huge.

Freddy's Frozen Custard & Steakburgers

Regional Milestones in Brand Expansion

People typically undervalue how crucial team is to scaling. How have you approached structure and scaling your team? This is something I'm actually happy with. Our group took all the important things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We emphasize development state of mind and profession pathing.